Ben Ganz launches his second NYC MIDTOWN collection for USM

Designer Ben Ganz's second USM Haller collection for PIN-UP HOME is launched.

The USM NYC MIDTOWN collection made its debut at the legendary Bergdorf Goodman in New York, on the occasion of NYCxDesign.

Each piece is inspired by New York urban design typologies, reflecting the city's dynamic architectural landscape.

With this second collaboration, USM continues to push the boundaries of modular design, reaffirming their commitment to innovation and Swiss craftsmanship.